MEDA302- Blog Post 1

To start off my first blog post for MEDA302 I’ll just give you a little insight to my practice. As of right now, my practice is songwriting. I have always written music since I was 13, but I have recently started a new RnB project called “Sane Old Me” which is my central focus in my time away from uni and work. In saying that, for uni, I’d expand my practice to anything sound related, though I ain’t no professional or know too much about the technical aspects of sound recording, though I know a lot. I always love filmmaking, which I always do for other major works.

For this final project of MEDA302, I already know my project is going to be a fuse of songwriting, sound design and film, with film being a complementary platform to the sound. My final submission last semester I was happy with to an extent, however I knew I could do more better, and my ideas could’ve been more original, I could’ve been more creative. And with that, brings the focus of this week: Creativity.

Reading 1: The Runaway Species

The video for this week’s readings is alecture that explores the possibilities of human creativity, and go in depth into how ideas are conceptualised. Throughout the hour long video, the speakers go from the basic concepts of thinking, into how we “explore the unknown and exploit what we know”. The ideas are endless but the central points that the speakers are getting at are how the human mind can innovate creativity.

The creative process in this video are categorised in the three concepts: Bending, Breaking and Blending. Bending ideas, breaking down current ideas and blending ideas together

I really enjoyed this video as the speakers really went above and beyond with explaining what really goes into creative work. They use so much examples which are easy to understand and are familiar.

Reading 2: Creative and Cultural Production-Issues For Media Practice by Phillip McIntyre

This article by Phillip McIntyre firstly addresses the concept of ‘Creativity’. Questioning how we approach creativity, and the different approaches from different perspectives of creativity. It is addressed that “What the research into creativity reveals is that there is overwhelming evidence that all walks of human life, including the sciences, have been involved in creative activity.”

Essentially as I read through this article, McIntyre is deconstructing the process of creativity, with the first step really being to “Start from somewhere and with something to create something”. As the ideas are explored, McIntyre references cultures such as Greco-Roman tradition, Aristotle and Plato. A very interesting idea that was noted is that he analysed how one would judge a creative work of another person. I personally always been intrigued by how a person, who have had different experiences, could really judge the creative work of another person, who themselves have had much different experiences. This is addressed with “The decisions made about what is creative or not creative are always made against a background body of knowledge”. While this is obvious, after thinking about it, it has helped me understand that ‘Creativity’ holds a combination of both conventional and unconventional societal ideas.

The second half of this article refers to Cultural viewpoints of creative products. More so from the first half, this just presents different ideas of how culture can influence how we look at the world, and thus look at creative products. What is really expressed is that creativity, while unique to individuals, uses social outlooks and cultural outlooks as the backdrop of creative products.

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