BCM212 Research Reflection

My goal for this project was to discover popular attitudes which people held towards music culture, specifically in attending live concerts and supporting bands. Through this I am able to be aware of trends and attitudes within music making and the social aspect of music, and apply these to any future music projects I take on, as well as advising friends in bands of their own. 

I first off researched how to effectively create a survey, from what to do and what not to do, and other characteristics which would make my survey as effective for me as possible. During the duration of the classes and lectures I took in what was in the readings such as the topics integrity and respect which I integrated into my ethical stance on writing these surveys, as well as accountability which further influenced my code of ethics. These three topics were essential to how I did my assignment, as it established the base of my work which I would build of. The topic of flexibility too helped me be able to manage my project, while I was behind on my time plan, the readings did not only help me manage time, but also finding solutions to “bend rather than change direction”

After this research I went straight to writing it up, and made a draft. After making the draft I left it for a few days and looked back on it, making any changes which I felt was needed. After this I finalised it, set up the survey on surveymonkey and shared it on all social media from then on.

Based on the results from these answers on my survey, the majority of teenagers/young adults have seen both local and stadium live performances, and enjoy both equally. The ways music is generally found is on youtube, spotify and on the radio, and depending on how much they like the artist, they would buy the music. Only 1 person said they do not buy music either way. Attitudes towards paying money to see live local bands and purchasing their merchandise shows that $15-$20 is the general maximum one would pay, but some were lower and some would pay more. Nearly all survey takers enjoy simple enjoyable music more than technical and boring music which I predicted. The last question which asked if online presence was important showed that for many people it does impact their interest on the band, but also on the other case, people still voted that if the music is enjoyable, online presence doesn’t matter.

What this tells me how a local band should conduct their activity is while obviously creating music they enjoy, the merchandise and CD’s they print should be from $10-$15 so that they would attract more sales, rather than raising the price and having lower buyers. Their online presence should be strong, posting music on all platforms like soundcloud, youtube, spotify and submitting their tracks for radio time. Their image online would also play a factor, so to post genuine content on social media to portray an attractive image of the band. For first releases like singles or EP’s, they should be put up for free download, or at the most $10.

Thus, have I found the answers that I wanted to find when I first came up with this research project? yes I have. And through this I am able to apply this knowledge in future music projects and in helping my friends who themselves are in other bands.



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