#throwback to an idea from BCM112; the produser. Remember all that about how the consumers are now becoming the producers? yep that’s it.
This is idea of the produser is due to the freedom of the internet. Legacy media is seen as high risk, exclusive, costly and has a strong quality filter, hence why the possibility of mass consumers being producers of content as well was non existent back then. But for the internet, something pretty much everyone in the third world engages in is no risk, no cost and no filter. And through those elements that the internet holds for the mass consumers, we are now able to create content as well as immerse ourselves in content.
So how this idea play into this week’s topic? It is pretty much an underlying aspect of the increasingly free nature of internet content, as we produce content and immerse ourselves in content, the reality now is that it is difficult to earn money through production of content as well as it very easy to get free copies of other content.
“The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times”
This is relevant in film making industries as eventually a film will always be released online through torrents, and once this happens, sales will be scarce. But the time window wherein the company would have money coming in is when the film is released in cinemas. The appeal of the content is what drives those to want to see the movie as soon as possible, and on a big screen with a big atmosphere. Such example is Star Wars: The Force Awakens release. Ain’t no way any star wars fan gonna wait months for the torrent to come out, they’d see it straight away. But then end up waiting months for the torrent to come out and re-watch it over and over.
To put it simply, with so much free copies of content being available in the internet, when it is so easy to access this content and without cost, this content becomes less valuable. And as a result, content that is more exclusive and scarce become more valuable. This obviously affects content producers as once upon a time, it was about selling copies of content, and with free copies that can be easily accessed, making money selling copies is A LOT harder.