Month: August 2016

may i have your attention…


#throwback to an idea from BCM112; the produser. Remember all that about how the consumers are now becoming the producers? yep that’s it.

This is idea of the produser is due to the freedom of the internet. Legacy media is seen as high risk, exclusive, costly and has a strong quality filter, hence why the possibility of mass consumers being producers of content as well was non existent back then. But for the internet, something pretty much everyone in the third world engages in is no risk, no cost and no filter. And through those elements that the internet holds for the mass consumers, we are now able to create content as well as immerse ourselves in content.

So how this idea play into this week’s topic? It is pretty much an underlying aspect of the increasingly free nature of internet content, as we produce content and immerse ourselves in content, the reality now is that it is difficult to earn money through production of content as well as it very easy to get free copies of other content.

“The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it. In order to send a message from one corner of the internet to another, the protocols of communication demand that the whole message be copied along the way several times”

This is relevant in film making industries as eventually a film will always be released online through torrents, and once this happens, sales will be scarce. But the time window wherein the company would have money coming in is when the film is released in cinemas. The appeal of the content is what drives those to want to see the movie as soon as possible, and on a big screen with a big atmosphere. Such example is Star Wars: The Force Awakens release. Ain’t no way any star wars fan gonna wait months for the torrent to come out, they’d see it straight away. But then end up waiting months for the torrent to come out and re-watch it over and over.

To put it simply, with so much free copies of content being available in the internet, when it is so easy to access this content and without cost, this content becomes less valuable. And as a result, content that is more exclusive and scarce become more valuable. This obviously affects content producers as once upon a time, it was about selling copies of content, and with free copies that can be easily accessed, making money selling copies is A LOT harder.




Sol Lewitt-Wall Painting 118

2. Instructions and Procedural actions

Sol Lewitt once said that ‘all intervening steps, scribbles, sketches, drawings, failed work models, studies, thoughts, conversations are of interest. Those that show the thought process of the artist are sometimes more interesting than the final product.’ This phrase is a true reflection of the nature of Lewitt’s art. He attributes great importance to the creative process of an artwork rather than the end result.

“On a wall surface, any
continuous stretch of wall,
using a hard pencil, place
fifty points at random.
The points should be evenly
distributed over the area
of the wall. All of the
points should be connected
by straight lines. “ -Wall drawing 118

The instructions for this piece seem simpler than a lot of Sol Lewitt’s artworks, wherein the steps are simply to put fifty dots evenly within the surface of a canvas, and to connect each dot with straight lines. As simple enough of a premise or idea this is, it’s the execution which is what makes this artwork lengthy and difficult.

In the week 3 tutorial the group I was in were assigned this artwork. We all read the instructions and simultaneously nodded to say “It’s pretty simple”. So we placed the 50 dots evenly on the canvas and begun to connect each line to the other. Misunderstanding the instructions, we thought that we just had to make sure that each dot had to connect to to just form one long maze like line which goes through each dot, but when our tutor approached us and let us know that absolutely ALL of the dots had to be connected to each other, we then realised the difficulty.

We didn’t really have a plan, we just all began to connect dots to each other with the ruler which was frustrating. After 5-10 minutes of this we figured it would make more sense if we started with one dot and connected that one to everything else and do to the others. We did not end up completing the artwork as it would have taken many long hours to complete it, but by the end of the tutorial, this artwork’s concept was cemented into our minds.

What is interesting about this particular artwork is that by having the instructions simple, and not go specific into the procedures of creating the art, each attempt of this work will look quite different as a result. But like Lewitt has stated, the importance of his work is focused on the process. Our group during the tutorial simply had no “plan of attack”, but a more simple and less all over the place way of approaching the connection aspect is to focus on connecting the one singular dot to every other dot, and keep repeating until all dots are connected to each other. Though what is clear is that a significant amount of time will be taken creating this. This process of connecting the dots is by far the most difficult part of the artwork, but with strategic placing of dots to begin with, could be made easier. However strategic placing defeats the purpose of distributing randomly.

Here are two examples of what some completed works of this drawing looks like:

This first example seems to have followed the instructions perfectly as the dots are evenly distributed and each dot are connected to each other through straight lines. The artist strategically placed the dots so there are no clusters and spread them out to make the process of connecting dots a bit easier

This second example is different to the first as the dots don’t seem evenly distributed throughout the canvas. Whilst successful in connecting each dots through straight lines, the artist placed clusters of dots close to each other rather than spreading throughout which would have made the process of connecting each dot through straight lines more difficult.

Simplicity of instructions however does pose some problems. A criticism for the instructions for this art work is that “At random” and “Distributed evenly” contradicts each other, if we are trying to place the dots evenly along the surface of a canvas, is it really that random? This would influence one to count each dot located in one area of the canvas and using this to spread it, making the process more calculated, and in a way, less genuine and free flowing. The final instruction; “All of the points should be connected by straight lines” also could be misunderstood, my group being an example. A simple re-wording to “Every single point should be connected by straight lines” would assist in relinquishing confusion.

In conclusion, this artwork by Sol Lewitt is simple in premise, but difficult and lengthy in execution. Lewitt’s placing of great importance on the process in all of his art works tests the durability, accuracy, patience and sharpness of those who follow the instructions and shows in the final result.


“Work From Instructions”. N.p., 2016. Web. 17 Aug. 2016.
“Here Are The Instructions For Sol Lewitt’S 1971 Wall Drawing For The School Of The MFA Boston”. Observer. N.p., 2012. Web. 17 Aug. 2016.
dandelion & burdock, “Sol Lewitt: 17 Wall Drawings. 1970 – 2015”. thisistomorrow. N.p., 2016. Web. 17 Aug. 2016. N.p., 2016. Web. 17 Aug. 2016.

Liquid Labour


“a precarious life, lived under conditions of constant uncertainty”

When I heard the topic being called “Liquid Labor” I thought it would’ve had to do with scuba diving, underwater devices, water resistant phones and watches, you get the gist….

This week’s topic however delves into the shift from industrial labor to liquid labor, and how it affects the ‘information economy’. This refers to the shift from industrial machines to information machines and assembly lines to information processing.

In previous topics in the subject, the idea of the shift from hierarchal to distributed is delved into. From the network society to the global nervous system, it is clear that decentralisation of information and being distributed freely is efficient yet a mess. This too is the case in businesses operating within the information society. Such include office jobs, and probably every single job open to BCM graduates. So in saying that, the idea of liquid labour is indeed relevant to all of us.

Take an office job for example, like Ted showed in the lecture, do you really need to be in that office environment to get work done nowadays? Now that I’ve mentioned it in earlier in the post, I guess I could use it as an example as well… if you want to bathe in water, do you really need to travel to the beach or just take a bath at home? The point I’m getting at is that with development of technology within media industries, we are given access to get the same work done in an office at home. And that’s where “liquid life” comes to play.

Liquid life refers to the convergence of production and consumption, or simply,  work and life. With the importance and need of media in our everyday lives, it is clear that work and life intertwine with each other, as leisure and work somewhat become extensions of each other. An example of this would be me working on this blog this moment, and afterwards for leisure to watch clips on youtube. For both work and leisure, I am utilising the same device, my laptop, which both can be done in an office environment or at home. That’s probably a simple way to look at it.



What’s globally trending on social media at the moment? the olympics? the dab…still? The Running man (Can it die already)? Donald Trump? Taylor Swift vs Kanye (Team Swift all the way). Trending topics are simply popular things going on at the moment which have caught global attention through social media. This is globalisation.

Examples of this is the US presidential race which has particularly placed the spotlight on Donald Trump. Over social media there is high level of interest when it comes to Donald Trump, whether it’d be people in the comments section of every article digging into him or even some people who create videos which attempt to praise him and persuade the public to relate to his ideals. Which ever side you are on, it is clear that his presence has sparked global interest and to an extent is shaping the global community as they form opinion based on fact. I honestly care more about my girl Tay Tay beating  the social media battle against Kanye, but let’s move on.

However social media is only but a small part of globalisation as a whole.

Globalisation is based on the international population being shaped by technological advancements and development as well as social, political, economical and religious influence on society. Other examples is the stock market, the price of oil, natural disasters, terrorist activities, political advancements, and pretty much anything you hear in the news. All in which shape the world we live in today for better or worse.


Knowledge is Power, Power is Networks

Power is the driving force which alters and transform the shape and direction of the network society, and power is located within the networks which shape society

What does this mean?

First off let’s look at the meaning of “Networks”: A group or system of interconnected people or things. Networks is all about connections, and in relation to the network society, it indeed holds the key to power. For example networked businesses and companies are a lot more successful than those whom are independent. Think about how the big grocers are more successful than local fruit and vegetable companies who use their own resources in every aspect of business. It’s simply how a business networks which allows it to expand, grow and succeed.


In relation to the network society and media, the key to power”is located in the networks that structure society. Or, rather, in what I propose to call the ‘switchers’; that is, the mechanisms connecting or disconnecting networks on the basis of certain programmes or strategies”. It’s how technology and media connect to other aspects of society such as political, social, religion etc.

Simply, “networks are the underlying structure of our lives.”

In a society where the technological paradigm is the central medium for social organisation, it is clear that networks are a highly dominant presence within the population which shape the world today



 Castells, M. (2004) ‘Afterword: why networks matter’. In Network Logic: Who governs in an interconnected world? (pp. 221-224)File

Human Fax Machine

  • What is the picture faxed (title of work, name of artist, ? Who is the artist? 
  • How does the artist ‘code’ the information in the line/ abstract drawing/ prints? For example, what information is being omitted? What is being retained? What determines this process? 
  • Describe how your encoding process work.
    We had a small box with nails in them. The noises we would transmit were simply shaking the box, hitting it against the table or dropping it on the floor. We utilised a code in which combinations of shakes would determine how long a line is and the direction. Certain shapes such as circles we made clear code for such as dropping it. A long shake meant the end or start. A bang on a table followed by a second bang determines the distance of a line, so the wider the gap between the bangs, the longer the line.
  • Detail the rationale for the way you designed the code. For example, what elements have you chosen to encode (e.g. lines, shapes, points, directions, distances, units etc.) and why.
    The shakes would essentially determine the line, direction and shape based ona  combination of shakes, the bangs would determine the length of the line or shape. Certain shapes like circles or squares had a combination of their own which made it easier
  • Describe your transmission process. For example, what are the protocols you establish when transmitting the fax?
    A long shake meant the start and end of a singular code, two bangs on a table determines the length of the line. The receivers would simply bang on the table if they didn’t catch a message.
  • What works particularly well in transmitting the information?
    The end result was a complete failure as what was conveyed by the noise wasn’t interpreted correctly and as a result an abstract shape was created.
  • What doesn’t work at all?
    We thought  by making it as simple as possible that it’d work well however this was not the case, and with all the other noise of other groups occurring at the same time, nothing was interpreted correctly at all. At the most, one or two lines of the artwork was correct.
  • What more is needed to make the transmission work?
    A better code to be made, louder noise or to complement, more silence in the room.

A Global Nervous System

So the first topic of DIGC202 revolves around the development of globally integrated information networks and their role in the formation of the network society, as well as the shift in perceptions of time and space caused by the rise of global information networks.

And it all started with the telegraph…

As simple of a concept the function of a telegraph today may seem, it was the start of the communication of immediate information from distances in the world in real time. The first electric telegraph was in 1837.

Throughout time new forms of communication emerged through the invention of telephones, undersea cables, radio, television, satellites and eventually the internet. But in all it’s essence, all of these forms of communication functions just how the telegraph did in the 1800’s; The sending of real time information from distances

And all these culminate together and plays a large role in how we communicate with others in the world today, forming the global nervous system….

And it all started with the telegraph.

Thus as we observe that everyday each of us rely on sending information in real time to achieve daily errands and work, it is safe to say that the invention of the telegraph may perhaps be one of the most important technological advancements of all time.

Visual Telegraph, Mediation and Communication-Week 1

During the first tutorial of Meda102 we were given a task wherein we formed a group of 3, researched a type of visual telegraph, and then were to construct our own visual code. The tutor then gave us a message that we’d have to communicate through our code to another group and vice versa.

Our group was first to deliver the message to the other group and to our liking, they understood it perfectly and when we regrouped with them they only got one letter wrong. When it was our turn however, we misunderstood the decoding guide and got their’s completely wrong. When we regrouped with them, we understood our mistake and was a lot clearer when they explained it.

What I feel works very well is making physical movements to convey a message based as it is clearer to see. Our main problem was seeing the writing on the piece of paper from the other group from a distance. Of course, what works well is simplicity, and the more simple it is, the better.

The most difficult aspect was decoding for our group as we misunderstood how to decode it, as well as actually reading the message.

What could have been done to make the transmission better is utilising larger paper if the messages were being conveyed through writing. Another is a clearer visual code which both our groups could have used.