The universe of The Walking Dead originally was introduced to audiences through comics and was later adapted into a TV show by Frank Darabont which loosely followed the storyline of the comics with some plot tweaks to suit the ratings. The comic series are still continuing whilst the TV show is following ahead. Stories within the universe of The Walking Dead is also told through video games as developers created a Telltale game series, as well as another game which follows the character of Darryl. Recently a spin off television show called ‘Fear The Walking Dead’ has been running however receiving negative feedback.
Each of these mediums tell a different story within the Walking Dead universe allowing different experiences as the video game allows the audience to interact with the storyline and their personal experience within the universe.
This is one of many examples wherein stories are told through different mediums to provide an audience with different experiences within a text.In many cases audiences are able to create these Transmedia narratives in the form of fan fiction.
In the media, the focus on how stories are told is called Transmedia Storytelling
Transmedia storytelling according to Henry Jenkins “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”
Here is the Prezi for The Walking Dead as a Transmedia Narrative: